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A great job-and a great future-awaits you at Smithfield Foods. We're an $18 billion U.S. food company with nearly 60,000 employees worldwide. We're looking for motivated people who want to join our team and grow lasting and meaningful careers with us. Join our family today. Apply Now!

Your Opportunity

Our team members receive industry-competitive salaries and are eligible for great benefits packages:

• Competitive Pay: $114,500 - $167,750 annually
• Annual Bonus Earning Potential
• Comprehensive Health Insurance, Retirement Benefits and More
• Education benefit available to full and part-time Smithfield team members on their first day of employment.
• Open to moving? We will help! Ask about our Relocation Assistance packages!

In addition, we offer opportunities for career growth, professional development, and tuition assistance.

The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section.

The Senior Go-To-Market Manager will be responsible for the commercialization of new innovative products for the Smithfield product portfolio. This position requires a high level of energy and creativity and must be able to guide multiple projects, meet deadlines, and lead a broad spectrum of cross functional teams. This position requires an in-depth understanding of Smithfield's new product development process and a working knowledge of how product flows through each channel of distribution (Retail, Deli, Food Service).

Core Responsibilities

New Products and Business Opportunities

• Develop new products utilizing consumer, customer, competitor and company insights for new business opportunities.

Organizational Management Duties & Responsibilities

• Guide the new product introduction process throughout the development phase and launch.

• Lead cross functional units across Marketing, Sales, Operations, Category Management, Trade and Business Management to commercialize new products, ensuring effective speed to market

  • Effective project management - balancing those which can be realized in a short time frame as well as long term, strategically significant projects

  • Project prioritization based on business case and size of prize

  • Ability to garner resources to eliminate project unknowns and solve Go-To-Market barriers

  • Identify areas of improvement in the end-to-end development of innovation to drive better decision making

  • Identify trends and opportunities within various channels of business and help design initiatives to capitalize on category trends

  • Lead development of new initiatives including: identification of unmet consumer needs, trends, new product platforms, and commercial strategy.

  • Effectively engage and build relationships across the matrix organization and senior leaders as well as with external partners

  • Inspire, lead and influence cross functional teams, internal stakeholders and customers for distributive new product initiatives

  • Evaluate progress against plan and recommend corrective action as needed

  • Utilize established tools to collaborate with key cross-functional partners on development of volume forecasts on new products and key financial inputs.

  • Lead the development of compelling retail selling materials for new product launches.

  • Work directly with cross functional team by providing project details and analytical support to assist in tracking market performance of innovation launches.

Consumer Communication and Product Launch

• Manage Marketing teams on consumer communication, timing and product launch.

Innovation and Strategic Plans Portfolio

• Track and prioritize all innovation and strategic plans across the portfolio.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.

• Bachelor's degree from an accredited four-year college or university in Marketing, Business Management, Research Analytics, or a related field and 8+ years of experience, or equivalent combination ofeducation and experience, required.

• 2+ years of demonstrated experience in team management/development or project leadership is required

• Master's Degree, Preferred.

• Experience in positions of increasing responsibility with a consumer-packaged goods company.

• General understanding of consumer segmentation, need states and brand positioning with the ability to apply learning in developing and commercializing new product concepts.

• Direct marketing analytics experience at a multi-channel company; special emphasis on branded retail.

• Organized, efficient and able to manage creative processes as well as grasp operational details and financial strategies.

• Strong work experience grounded in leadership, adaptation and interpersonal skills

• New product development experience from concept development through successful launch which includes generating ideas, writing and testing concepts, prioritizing and defining projects, and determining feasibility

• Experience managing and working with marketing, sales, trade planning and business development departments.

• Ability to build strong business relationships and work collaboratively with marketing peers.

• Ability to work well with others in fast paced, dynamic environment.

• Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.

Supervisory Responsibilities

• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.

• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

EEO/AA Information

Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.

If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.

Salary Range