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At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.
We invite you to view the opportunity below.With limited supervision and in coordination with the Senior Director of Marketing, this role will plan, direct, implement and analyze all aspects of the company's public relations activities. These responsibilities include generating positive exposure for the company through effective cross-channel media relations, working closely with executive management to support line of business and corporate strategies through effective public relations planning and execution, managing communication between the company and the public during incidents that may cause reputational harm to the organization, and managing Public Relations staff (as applicable) and external agency direction.
This person will also:
Develop and implement an annual Public Relations plan and budget that includes strategies to cultivate key media relationships, positively position the company for favorable news coverage, and create news worthy opportunities for Associated to receive positive press coverage and brand growth.
Serve as the primary media contact for both inquires and proactive outreach efforts. Proactive outreach includes: the development of key stories that promote Associated's interests, promoting events of interest, and building a strong network of media contacts.
Work closely with the Corporate Communications Manager on implementing crisis communication and disaster recovery plans when needed. Manage external communications in case of events.
Work closely with other members of Corporate Communications to obtain positive press coverage related to Associated's charitable contributions and colleague volunteerism activities and develop overall community relations strategies.
Directly support executives and senior leaders in the development and implementation of Public Relations and community relations strategies for various lines of business, support units and regions.
Cultivate relationships with representatives of traditional and non-traditional media, the community and community organizations, and other centers of influence for the purpose of generating favorable news coverage; gaining positive, newsworthy media pitch opportunities; and acquiring appearances of the company's subject matter experts at outside events.
Independently and/or with support from agency partners, provide background research and write various communications including but not limited to news articles, news releases, ghost columns, strategy documents, white papers, background research on key topics and talking points.
Oversee the creation and management of Public Relations reporting, including but not limited to Board of Directors and Senior Leadership media reporting, campaign-specific reporting, and evaluation of industry public relations activities.
Oversee the creation and maintenance of Public Relation's department processes and procedures.
Work closely with the Investor Relations Director, the Internal Communications Manager, Digital Marketing Director, and Corporate Social Responsibility Manager to ensure consistent messaging for all internal and external audiences.
Review the qualifications listed below:
Education
Bachelor's Degree in Journalism, Marketing, or Public Relations, or equivalent combination of education and experience. Required
Experience
7-10 years Public Relations, media relations and/or journalism with strong writing experience from the banking/financial services industry. Required
3-5 years Specific experience developing and executing public relations plans for a publicly-traded financial institution. Preferred.
In addition to core traditional benefits, we take pride in offering benefits for every stage of life.
Retirement savings including both 401(k) and Pension plans.
Paid time off to volunteer in your community.
Opportunities to connect with others through our diversity-focusedColleague Resource Groups.
Competitive salaries with professional development and advancement opportunities.
Bonus benefits including well-being programs and incentives, parental leave,anemployee stock purchase plan, military benefits and much more.
Personal banking, loan, investmentand insurance benefits.
Associated Bank serves more than 120 communities throughout Wisconsin, Illinois and Minnesota and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest.Join our community on,and.
Compliance Statement
Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.
Responsible to report ethical concerns as needed to Associated Bank's anonymous Ethics Hotline.
Associated Bank provides additional assistance to individuals with disabilities throughout the application & interview process. Please contactif you need an accommodation at any time during the interview process.
Associated Banc-Corp is an Affirmative Action andEqual Opportunity Employer. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice. Know Your Right to Workor.
Associated Bank isPay Transparencycompliant.
The employment policy of Associated Banc-Corp, and its subsidiaries and affiliates ("Associated") provides equal opportunity to all persons. We support a diverse and inclusive work environment where colleagues are respected, treated fairly, and given equal opportunities to perform to their fullest potential. We believe it is only with a diverse and inclusive workplace that the organization can truly perform at its best, carry out its vision, and make a difference for the communities we serve.